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Your finance team works Sundays to close the books, and month-end keeps getting later.
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Your sales team copy-pastes between four tools just to follow up on one lead.
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A senior person left and you realised how much of how things worked was held in their head.
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Your spreadsheet has six tabs and three colours of formula — and it's quietly load-bearing.
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You tried Zapier — it broke quietly at 3am and nobody noticed for a week.
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A board member asked "why aren't you using AI yet?" and you didn't have a good answer.
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You've got a single automation worth fixing, but every agency wants £10k+ before they'll talk to you.